The name Twist and Drink reflects the unique concept:

With a flick of the hand (turning), you can open the seal of the light, unbreakable, colourful and compact 0.2 l polyethylene packing and enjoy the natural and refreshing fruit juice, free from carbon dioxide, directly from the bottle.

Children between 3 to 7 years of age form the main target group. For many children, Twist and Drink is the first bottled drink that they can themselves open and drink.